29th February
2012
Everyone will see and have a different perception of your
business to a point and although, like the old adage goes, you
can't please all the people all the time, you must strive to
please as many as possible as often as you can.
As your business grows, it will take on a life and personality
of it's own. Your "Business Personality" is a reflection of you,
the time and the effort you put into it. For those of us with
small and home businesses they are an actual essence or
reflection of ...Read the rest of this entry »
Business
29th February
2012
Technology
28th February
2012
Leo Tolstoy wisely observed that all happy families are the
same, while unhappy families are unhappy in their own ways.
Stretching that view a touch, the same can be said of retail Web
ventures. Failures come with thousands of different stories, but
successful Web businesses share certain similarities. In its
report, "Winning the Online Consumer 2.0: Converting Traffic
into Profitable Relationships," a study of 3000 online
consumers, the Boston Consulting Group (BCG) finds there are
visitor and ...Read the rest of this entry »
Business
28th February
2012
Technology
27th February
2012
Technology
26th February
2012
Technology
25th February
2012
Education
22nd February
2012
How do you choose the right business to start? By following
trends and trying to anticipate what consumers or business will
want next? By looking for a hole in the market? These strategies
may help you find a potential business concept, but would it be
a business you would enjoy building 60 or 80 hours each week.
Since most start-ups require a weekly commitment of big hours,
you better find something you love to do.
There is a popular line to the effect, "Do what you love and the
money will ...Read the rest of this entry »
Business
21st February
2012
Many small business owners operate their businesses without a
business plan. They operate on a day-to-day basis without any
planning for the long term. They only see the need to prepare
one when they have to approach the bank for a loan or to tender
for a big business contract.
Is a business plan really necessary? Or is it just a show-piece
to impress the bankers and business associates? Well, a
well-prepared business plan, usually drawn up by a management
consultant, does help to impress the ...Read the rest of this entry »
Business
20th February
2012
A "Strategy Theme Sheet" is a self made work-sheet document
which helps you identify the basis and theme of your advertising
upon which you expect consumers to purchase your product in
preference to your competition. The "Strategy Theme Sheet" deals
directly with your advertising copy. The majority of the content
of a Strategy Theme Sheet comes from the product and the
consumer demand for which the product was designed.
The Strategy Sheet is made up of eight subjects:
1) Objective - Your ...Read the rest of this entry »
Business
19th February
2012
by Karon Thackston © 2001 http://www.ktamarketing.com
When you say the word 'branding', most people think USP (unique
selling proposition). However a USP is far from the equivalent
of a brand as we're about to find out. What is branding? Is it
just for 'big boys'? And how the heck do you create one, anyway?
Rob Frankel (http://www.robfrankel.com) has been called "the
best branding expert on the planet" and is author of "The
Revenge of Brand X: How to Build Big Time Brand' on the Web ...Read the rest of this entry »
Business
18th February
2012
Do you worry about certain behaviors among your most important
audiences because those behaviors are crucial to achieving your
organization's objectives? If your answer is yes, you need
public relations.
The payoff? When those audiences do what you want them to do,
achieving your organizational objectives gets a lot easier.
That's why this article is all about how to make welcome,
key-audience behavior a regular occurrence.
We learned long ago that people act on their own perceptions of
the ...Read the rest of this entry »
Business
17th February
2012
by Karon Thackston © 2002 http://www.ktamarketing.com
When you mention the word 'branding' most people automatically
think of USP (unique selling proposition). The overall ' and
incorrect ' perception of a brand is that it simply consists of
the statement you use to define what you do. Slap your USP on
every advertising piece that goes out the door and ' tah dah '
you're branded! Not even close.
Your brand is created from every single thing you do within your
business. Your brand is the ...Read the rest of this entry »
Business
15th February
2012
Marketing
10th February
2012
In the last six months of 2001 many businesses took a direct hit
that rocked the foundation of their financial business security.
Different mentalities have emerged in reaction to the shift in
economy from "go for broke" to "just give up." Rather than dig
the hole deeper or give up the years of hard work you have put
into your business change the paradigm in thinking. Review your
current business strategy and consider what actions need to take
place to stabilize your business again. Once you ...Read the rest of this entry »
Business
7th February
2012
Faulty information costs you money! Which of these popular
business misconceptions do you believe?
Popular Misconception #5: ------------------------- "Since we're
not seeking financing, ----------------------------------- we
don't need a business plan." ------------------------------- Do
You REALLY Need a Business Plan?
-----------------------------------
To obtain financing, many persons will prepare a business plan.
Although entrepreneurs will go to great lengths to get their
loan or ...Read the rest of this entry »
Business
6th February
2012
Most business entrepreneurs would rather be in the drivers seat
than to be driven. Yet, surprisingly enough, many business
owners put little effort into planning to sell to their biggest
and ultimate customer... the person (or company) that buys their
business.
I've seen genuine hardworking people struggle and persevere to
build up a successful business, only to watch them fail to reap
their deserved rewards when they come to cash-out. They don't
know what to do, or where to go. They lack the ...Read the rest of this entry »
Business
4th February
2012
You have permission to publish this article electronically or
in print, free of charge, as long as the bylines are included. A
courtesy copy of your publication would be appreciated.
BUSINESS DEVELOPMENT PROFESSIONALS' SECRETS REVEALED
The biggest obstacle in trying to obtain a new client or
business partner is reaching the right person in the appropriate
organization who will close the desirable deal. The Internet
offers some innovative ways to overcome this obstacle quickly
and ...Read the rest of this entry »
Business
3rd February
2012
Education
3rd February
2012
How to Kill Your Business in Two Easy Steps By Monty J. Sharp,
Certified Comprehensive Coach http://www.workteamcoaching.com
Every calling is great when greatly pursued. - Oliver Wendell
Holmes, Jr. (1841-1935)
Learning From Failure
Here's a dismal statistic for you: Of the new businesses that
fail, 80 percent do so within the first five years. Why?
According to The Executive Committee, a San Diego based
organization that works exclusively with its more than 6000
member CEOs, the reasons for ...Read the rest of this entry »
Business
1st February
2012
Every week I talk with business owners who tell me how excited
they are about their new product, service or business
opportunity. Usually, their comments include something like,
"Everybody needs it. I know I'm going to make a lot of money
with this."
They sincerely believe it will be easy to generate hordes of
customers standing in line to spend money. I really hate
bursting their bubble. But, it's not going to happen that way.
Building a successful business is hard work. Most of that work
will ...Read the rest of this entry »
Business